Eric is 13 and watches plenty of television, especially sports shows. He spends a significant amount of time chatting with friends on the internet while browsing sites. His image is very important to him, so he wears trendy cloths and sneakers. He uses AXE products because he believes it will contribute to his popularity and appeal to the ladies.
One student's blog about the experiences of creating a hypothetical, but hopefully awesome, social marketing campaign
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