Competition?

So, as soon as choosing Gardasil, I go home to cook while watching tv online and bam:

A campaign I didn't know about! By another big pharma company, not Merck, but GlaxoSmithKline.

They have their own campaign, with three new ads geared towards teen/young women.

Their own website: http://www.helppreventcervicalcancer.com

It goes over vaccination, pap tests, & lifestyle changes.

The ad above is creative, but the other two are pretty bleak and depressive, not the same empowerment campaign as Gardasil, but scary might work for a one-time action, but not for prolonged action.

To learn about vaccination the site redirects to the CDC, so it doesn't seem like they have their own vaccine. I wonder what their motivation is. To inform, really social marketing since where is the profit? To stay competitive since cervical cancer is a big issue thanks to the "one less" campaign. To confuse people away from "one less" with a different cervical cancer campaign?

It's not like I should actually be upset, since I do not work for Gardasil despite my newfound loyalty, but it is something else to keep an eye on and review.