One student's blog about the experiences of creating a hypothetical, but hopefully awesome, social marketing campaign

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Monday, March 22, 2010

HPV Vaccine for Men?

As far as converting campaigns that are traditionally for women to have a male component, I could only think of one example:






Here Jack Black takes about the importance of mammograms, as part of a much larger breast cancer awareness campaign, that usually is more women for women focused.

If I were to choose to promote Gardasil for men, I could at least think about this ad. I think the information that I would want to focus on is:
  • There is currently no test for hpv in men, and it is not regularly screened for as a component of STI testing
  • Gardasil protects against two types of hpv that cause a majority of genital warts, and two types that cause a majority of cervical cancer
  • It would still help protect men from genital warts, and though the type of hpv that causes cervical cancer in women goes symptomless in men, it will help protect their partners

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