one less: campaigns I love

Another health related social marketing campaign that I love is "one less" to promote the hpv vaccine for women.

I like that it takes an angle of female empowerment. Though the vaccine was initially controversial ("Will it make my child more sexually active?" (NO)), I think the campaign has a great message asking women to stick up for themselves, and if they are minors, mothers, young women, to talk to each other and a doctor about the vaccine.

The line blurs for me if this is definitely social marketing or not, since profits do go to Gardasil, the vaccine, but ultimately it is a vaccine, and one that is trickier than most one-time health behavior actions because it has to be taken three times, with different month lengths in between.

I love that I see stickers for hpv.com with facts in the bathrooms of the 8 ball, I love how wide spread the campaign is, and I love hpv.com because it really does provide a wealth of information.

The FDA fairly recently approved the vaccine for men, but it is not yet available at UHS, and I'm uncertain whether it's available for men at all yet. Another possible option is creating a campaign for future male use, as far as things I may focus on.